The JRAdvising Group helps consumer brands break through stagnation and unlock sustained growth. Led by Jeffrey Rothman — a proven strategist and operator with 25 years of experience driving transformation at Colgate-Palmolive, Danone, Unilever, and Walgreens Boots Alliance.

The JRAdvising Group specializes in setting bold visions, sharpening brand strategy, crafting killer content, executing in-market, and building high-performing teams that deliver. Whether scaling a startup or reigniting a global brand, Rothman brings hands-on expertise in leadership, marketing, sales, and innovation to help businesses identify opportunities, overcome challenges, and win in competitive markets.

How The JRAdvising Group Can Help Your Business

The JRAdvising Group offers a broad and deep spectrum of advisory services to help brands win the in the marketplace. Rothman and team specialize in solving the following challenges:

Setting a Clear Vision
& Strategic Roadmap

Without a clear vision, consumer brands risk stagnation. The JRAdivsing Group partners with leadership teams to define long-term vision, draw strategic roadmaps, integrate consumer and commercial insights, to, ultimately, generate sustainable competitive advantages.

Sharpening Brand Positioning & Portfolio Strategy

Consumer goods companies often struggle with overlapping brand portfolios and undifferentiated positioning. The JRAdivsing Group creates brand architecture and segmentation strategies, ensuring each brand in a company’s portfolio meets a unique consumer need while limiting overlap – allowing the business to cover the market most effectively.

Revitalizing Brands through Content & Storytelling

The strongest brands help their consumers overcome their challenges & pain points, to achieve their goals. The JRAdivsing Group works with world-class storytellers to create compelling brand narratives and killer content that engages audiences.

Scaling Brands
& Expanding Distribution

Expanding into new channels and markets is critical for growth. The JRAdivsing Group provides hands-on guidance for scaling operations within and across go-to-market channels.

Accelerating Innovation
& Strengthening Product Pipelines

Innovation is the lifeblood of consumer goods. The JRAdivsing Group helps businesses identify unmet consumer needs and build breakthrough product pipelines.

Building High-Performing Teams
& Driving Cultural Transformation

Speed is a competitive advantage. And, going fast requires organizational alignment. The JRAdivsing Group helps companies build agile, high-trust and committed teams — enhancing both organizational performance and business impact.