JRAdvising helps consumer brands break through stagnation and unlock sustained growth. Led by Jeffrey Rothman — a proven strategist and operator with 25 years of experience driving transformation at Colgate-Palmolive, Danone, Unilever, and Walgreens Boots Alliance.
JRAdvising specializes in setting bold visions, sharpening brand strategy, crafting killer content, executing in-market, and building high-performing teams that deliver. Whether scaling a startup or reigniting a global brand, Rothman brings hands-on expertise in marketing, sales, and innovation to help businesses identify opportunities, overcome challenges, and win in competitive markets.
How JRAdvising Can Help Your Business
JRAdvising offers a broad and deep spectrum of strategic advisory services to help brands win the in the marketplace. Rothman and team specialize in solving the following challenges:
Setting a Clear Vision
& Strategic Roadmap
Without a clear vision, consumer brands risk stagnation. JRAdivsing partners with leadership teams to define long-term vision, draw strategic roadmaps, integrate consumer and commercial insights, to, ultimately, generate sustainable competitive advantages.
Sharpening Brand Positioning & Portfolio Strategy
Consumer goods companies often struggle with overlapping brand portfolios and undifferentiated positioning. JRAdivsing creates brand architecture and segmentation strategies, ensuring each brand in a company’s portfolio meets a unique consumer need while limiting overlap – allowing the business to cover the market most effectively.
Revitalizing Brands through Content & Storytelling
The strongest brands help their consumers overcome their challenges & pain points, to achieve their goals. JRAdivsing works with world-class storytellers to create compelling brand narratives and killer content that engages audiences.
Scaling Brands
& Expanding Distribution
Expanding into new channels and markets is critical for growth. JRAdivsing provides hands-on guidance for scaling operations within and across go-to-market channels.
Accelerating Innovation
& Strengthening Product Pipelines
Innovation is the lifeblood of consumer goods. JRAdivsing helps businesses identify unmet consumer needs and build breakthrough product pipelines.
Building High-Performing Teams
& Driving Cultural Transformation
Speed is a competitive advantage. And, going fast requires organizational alignment. JRAdivsing helps companies build agile, high-trust and committed teams — enhancing both organizational performance and business impact.