The JRAdvising Group helps consumer brands break through stagnation and unlock sustained growth. Led by Jeffrey Rothman — a proven strategist and operator with three decades driving transformation at Unilever, Colgate-Palmolive, Danone, and Walgreens Boots Alliance — the firm specializes in setting bold visions, sharpening brand strategy, building high-performing teams, and leveraging AI to transform how businesses work.
Whether scaling a start-up or reigniting a global brand, Rothman and team bring hands-on expertise across leadership, marketing, sales, and innovation to help businesses identify opportunities, overcome challenges, and win in competitive markets.
How The JRAdvising Group Can Help Your Business
The JRAdvising Group offers a broad and deep spectrum of advisory services to help brands win the in the marketplace. Rothman and team specialize in solving the following challenges:
Setting a Clear Vision
& Strategic Roadmap
Without a clear vision, consumer brands risk stagnation. The JRAdvising Group partners with leadership teams to define long-term vision, draw strategic roadmaps, integrate consumer and commercial insights, to, ultimately, generate sustainable competitive advantages.
Sharpening Brand Positioning & Portfolio Strategy
Consumer goods companies often struggle with overlapping brand portfolios and undifferentiated positioning. The JRAdvising Group creates brand architecture and segmentation strategies, ensuring each brand in a company’s portfolio meets a unique consumer need while limiting overlap – allowing the business to cover the market most effectively.
Revitalizing Brands through Content & Storytelling
The strongest brands help their consumers overcome their challenges & pain points, to achieve their goals. The JRAdvising Group works with world-class storytellers to create compelling brand narratives and killer content that engages audiences.
Scaling Brands
& Expanding Distribution
Expanding into new channels and markets is critical for growth. The JRAdvising Group provides hands-on guidance for scaling operations within and across go-to-market channels.
Accelerating Innovation
& Strengthening Product Pipelines
Innovation is the lifeblood of consumer goods. The JRAdvising Group helps businesses identify unmet consumer needs and build breakthrough product pipelines. We put AI to work spotting emerging demand, testing concepts, and moving from insight to launch in a fraction of the usual time.
Building High-Performing Teams
& Driving Cultural Transformation
Speed is a competitive advantage. And, going fast requires organizational alignment. The JRAdvising Group helps companies build agile, high-trust and committed teams — enhancing both organizational performance and business impact.